Sustainability

"meeting the needs of the present without compromising the ability of future generations to meet their own needs"

It's quite shocking that the textile industry is the 2nd worst next to the chemical industry for pollution. This could be significantly reduced if companies stopped cutting corners in order to save money. 90% of a products environmental impact is decided at the design stage, so why aren't designers only using processes that have minimal effects? This could include digital printing which uses significantly less water that other dying/printing methods, or lazer cutting and bonding to create seamless products. Not only would this cut down on process's it would also mean less travelling around and therefore less pollution. In order to combat the issue of pollution as well as the issue of incorrect waste disposal we should be pushing recycling, or purchasing items that we will keep for a long time, not just for the average lifespan of a garment - 2 years.